History

Established in 1971, Bel-Air Toyota has been a family affair right from the beginning.

Started by Roland Parent, and currently managed and operated by sons Michel and Robert, Bel-Air Automobiles has grown to 150 employees in now three locations and has gratefully served generations of loyal Toyota and Lexus customers. Bel-Air Automobiles has expanded from its original location and the Bel-Air Team now includes Bel-Air Lexus, Bel-Air Toyota and Orleans Toyota, which has recently moved to its new location on Mer Bleue Road; this is where you will find a new state-of-the-art showroom and service center, continuing Bel-Air’s commitment to unsurpassed customer service. We now have three great dealerships making up the Bel-Air Team.

Holding values such as honesty, integrity and service in high esteem, the Bel-Air team focuses on treating each customer like family ensuring that each and every customer is treated with respect and ultimately enjoys the process of buying a Toyota.

We are always open to all feedback – our goal is to improve to serve our customer family better each day. Reach out to us at sales@belair.toyota.ca to talk to us anytime.

Toyota Corporate

North American Toyota production began in 1984 and has grown steadily over the years. Toyota’s thirteen North American manufacturing plants that make 11 Toyota and Lexus models have earned 11 segment awards out of a possible 19 in the 2008 J.D. Power and Associates Vehicle Dependability StudySM (VDS), more than any other manufacturer, for the third consecutive year. For more information on Toyota Corporate click here.

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